Harper on TSN - Illegal Campaign Contribution?

Now I am studying election financing so I'm looking for any legal opinions out there.

Have you noticed Harper's little "Go Canada" ad provided by TSN? Have past Prime Ministers done this?

Just curious, does this break the Election Finances Act? Was TSN giving the Conservative Party and Stephen Harper free advertising, thus an in-kind contribution from a corporation? This is now illegal in Canada thanks to Chretien and Harper's reform bills.

Weigh in if you have any thoughts.